Engineers speak in percentages: "This model is 95% accurate." Executives must speak in absolutes: "Did we just advise our client to commit tax fraud?" In the world of enterprise AI, the edge cases are where the brand damage happens.
Deploying a customer-facing chatbot that can "answer anything" is playing Russian Roulette with your brand. One viral screenshot of your bot saying something offensive or factually wrong can erase millions in marketing spend.
Internal First, External Later
The prudent path is to use AI for Internal Acceleration first.
Have the AI draft the response, but require a human employee to review and hit "Send." This "Cyborg" workflow gives you 80% of the efficiency gain with 0% of the reputation risk. Only once a specific workflow has been battle-tested internally for months should you consider removing the human supervision for external users.